ASP
Internet services
5th floor Carolyn House, 26 Dingwall Road
Croydon, United Kingdom [Europe]
Updated On: 9/7/2009  [Hits: 250]
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ASP develop and design exhibition websites. Our clients online presence and marketing is empowered by our user-friendly trade show content management system - SHOWOFF. ASP offers practical advice about integrating Web 2.0 techniques into an event brand. Whether you are interested in forums, user generated content or social networking, ASP can pragmatically help you.

ASP has been operating since 1997 and is privately owned. Our website content management system, SHOWOFF, has been specifically built for the events industry by a team of people with years of online and event experience. ASP is now an international business with offices in London UK, Sydney Australia and, more recently, Las Vegas USA. This allows ASP to provide 24 hour client service giving a unique speed to market advantage.

ASP’s knowledge of the event industry allows it to offer advice and opinions gained across countless projects. Unlike other web suppliers we truly understand the industry and its marketing and operational needs.

Exhibition and Trade Show Websites
Our content management product, SHOWOFF, is the market-leading website and online marketing solution for the event market. The vast amount of event-centric functionality allows organisers to promote their brands throughout the year via efficient online marketing tools and feature-rich websites.

A product specifically designed for the exhibition industry, SHOWOFF was built by our inhouse development team who continue to improve and innovate with ideas from the ASP team and client suggestions. SHOWOFF integrates with other systems i.e. registration, data management, with minimum disruption to the client, ensuring a smooth and improved service to exhibitors and visitors.

• Organisers increase their revenue and achieve a high ROI through the new sponsorship opportunities that SHOWOFF’s functionality provides.
• Exhibitors increase exposure to their target audience before the show opens without increasing their expenditure, raising the value of the exhibition marketing spend.
• Visitors are more likely to make repeat visits to the exhibition website as content can be updated quickly and easily as new developments occur. This also increases the likelihood of conversion from pre-registration to visitor.

Features
SHOWOFF really does have too many features to mention here, but below are some of the key modules our clients get most benefit from:

• Email Marketing Suite - this module allows the clients to send html or text emails to pre-registered data, exhibitors or other internal lists and track how many are received, opened and actioned.

• Search Engine Optimisation - add keywords, metatags and site descriptions to automatically register your site with a number of search engines and maximise your search engine ratings. This increases the likelihood of your target market finding the site, spending time on it and registering to visit.

• Online and co-branded registration - the content-rich website increases online registrations and this module also gives the opportunity for registration to be sponsored increasing revenue for the client.

• Exhibitor Zones - allows the exhibitor password protected access to input an entry onto the event website i.e. contact details, company information, product documentation, press releases, case studies. It passes the responsibility of entering information from the organiser to the exhibitor but with the organiser retaining authorisation rights.

• Personalised Show Plans - this facility allows the visitor to select the exhibitors they want to visit and produce a floorplan highlighting these companies locations together with a list of exhibitors and any relevant seminars. This also provides a further revenue generation potential through sponsorship.

• Visitor Experience - we have a number of features that enhance the visitor experience before and during the event. Visitors can automatically add the dates to their diary, create an event planner and join the visitor meeting service. This service is also known as 'Meet at the bar' and allows the registered contact to see who else has registered and arrange to meet them at the event. These features increase the commitment to the visitor to attend and benefit from all aspects of the event.

• Campaign Tracking - this module allows marketers to track all offline and online marketing activities throughout the campaign and for the post show report via a trace to source facility.

• Reporting and Analysis - immediate access is available to numerous reports on site activity, email responses etc allowing analysis of the marketing campaign and KPIs following onto timely amendments to planned activities.

Client Services
ASP’s commitment to its clients is exceptional and we pride ourselves on providing the highest levels of service at all times – from initial contact through the project management process to website launch and beyond. Every member of the Account Management team comes from an online, marketing or event background so can advise clients with confidence and credibility.

• Consultancy
ASP’s knowledge of the event industry allows it to offer advice and opinions gained across countless projects. Unlike other web suppliers we truly understand the industry and it’s needs.

• Training - Marketing
A one-day product training session is offered free to new clients - how ever many in the team may need it and to new members as they join. We have also carried out specialist training days on subjects such as email marketing do’s & don’ts and search engine optimisation.

• Training – Sales
Product training for the sales team is also available to ensure they are more confident in selling advertising and sponsorship on the website. Some ASP clients have returned impressive profits on their website as a result of this training.

• Training – Operations
We work with the operations team to ensure they have the knowledge to assist all exhibitor enquiries that arise from the website. We also sit down and discuss data flow and integrity to ensure they have the right contacts.

• Product Development
ASP is continuously developing SHOWOFF and the schedule is revised regularly to ensure that developments are prioritised to maximise the client benefits.

• Maintenance
With our core contract we include maintenance time so that the client marketing team is confident we are with them the whole show cycle.

• Follow-up
We arrange post show meetings whenever possible to ensure everything went smoothly, to encourage feedback and listen to clients future requirements.