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Photo: In anticipation of World Emoji Day, and the upcoming worldwide release of The Emoji Movie, emoji fans around the world celebrated by setting the world’s first world record title for the Largest gathering of people dressed as emoji faces simultaneously across multiple venues.
The Guinness World Records world record for the largest gathering of people dressed as princesses is 419, achieved by Mayflower Theatre and Countess Mountbatten Hospice Charity (both UK), in Southampton, UK, on 19 December 2015.
Guinness World Records also recognized the world record for the largest gathering of people dressed as Superman was 867, achieved by Escapade (UK) at Kendal Calling, in Lowther Deer Park, Cumbria, UK, on 27 July 2013.
Spanning three continents, the record saw emoji faces inspired by the film’s characters turn up in Dubai, Moscow, London, Dublin, and Sao Paulo, as hundreds of fans dressed as the winningly expressive characters.
Additional countries showed enthusiastic support by echoing the effort, with their own emojis participating in similarly themed celebrations; it is estimated that more than 1,000 emojis not associated with the record were in the mix throughout Europe, Asia and South America.
The global record was simultaneously set by people dressed as the yellow emoji characters from the movie in Sao Paulo, Brazil (local time 11:00am); Dublin, Ireland (local time 3:00pm); Moscow, Russia (local time 5:00pm); Dubai, UAE (local time 6:00pm); and London, England (local time 3:00pm).
The film, about an emoji that simply can’t stick to just one expression, is due for release in cinemas in the U.S. on July 28. Around the globe, Sony Pictures Animation’s “The Emoji Movie” will roll out from late July through October this year.
