About 4to40.com

Continuously published since 1998

For almost 25 years (we started in 1998) 4to40.com has been creating, distributing & licensing multi-cultural content for children to discover the simple joys of learning and exploring.

The beginning:

Over two decades ago, 4to40.com was started not by an entrepreneur in search of a big business hit, but by a parent trying to solve a personal challenge of finding original kids’ content for his toddler child. Content that was not only ‘fun’ but also in tune with multi-cultural & secular values. 4to40.com was a by-product of a relationship between a child and a father.

25-years later, the child has graduated from college, but the idea of 4to40.com endures. In the early days we used to say that 4to40 stands for –> Kids Portal For Parents. The world, technology, and content for children, have changed in the intervening years but our core beliefs have remained the same.

Brief history (of 24-years and counting)

Over the years many wonderful people have worked with us, influenced us, supported us, and partnered with us. Some have moved on. While others continue to be part of the journey. You can read more about some of these wonderful people here some of these wonderful people here and see a list of all our authors here.

When we started out, dial-up internet was the norm and Google was still in a lab at Stanford University. We have seen the internet evolve significantly. We have seen business ideas and fads come and go while we continue to soldier on. In the nineties we clearly had the ‘early-mover’ advantage, but interestingly it is still lonely out here. Why? Perhaps because creating high-quality content for children and giving it away for free on the internet is not a very wise business strategy.

So why do we keep doing it?

Because there is a need for it. And because we are not set up as a ‘standard’ profit-maximising business enterprise. We are formally ‘not’ a not-for-profit, yet, profit is not our goal. We are mainly interested in doing meaningful work and hopefully making a reasonable living doing that.

Want to license our content?

Some of the world’s leading publishers already do.

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