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What are floaters?

Floaters can be any of these things: Musca volitans: spots before the eyes caused by opaque cell fragments in the vitreous humour and lens of the eye; a debt instrument with variable interest rate tied to some other interest rate; a vagrant with no established residence or visible means of support; an employee who is reassigned from job to job …

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What are copepods?

Copepods are another group of small crustaceans which live in the sea. They are better swimmers than the freshwater water fleas and use their legs as well as their antennae to propel themselves through the water. Copepods drift in enormous numbers in the upper levels of the sea. Together with other minute creatures they form plankton on which all other …

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What are BTL advertisements?

Below-the-line (BTL) ads refer to a marketing technique in which nonconventional, non-media route is taken to promote a product or service. Usually, it has a limited target group. It includes promoting through e-mail, SMSes, ringtones, direct mail, MMS, freebies, quizzes, interactive sessions, etc. It is different from above-the-line (ATL) ads which take the route of TV, radio, cinema, banners, or …

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What are Bankura Horses?

The vibrant tradition of folk art in West Bengal’s Bankura district includes a variety of clay handicrafts. The district’s most famous product is the Bankura Horse, a very stylised figure with a long neck and elongated ears, in warm terracotta colours. Artisans have used the same techniques of hollow clay moulding and firing for generations. Sizes vary from minute, palm-sized …

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