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What are copepods?

Copepods are another group of small crustaceans which live in the sea. They are better swimmers than the freshwater water fleas and use their legs as well as their antennae to propel themselves through the water. Copepods drift in enormous numbers in the upper levels of the sea. Together with other minute creatures they form plankton on which all other …

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What are BTL advertisements?

Below-the-line (BTL) ads refer to a marketing technique in which nonconventional, non-media route is taken to promote a product or service. Usually, it has a limited target group. It includes promoting through e-mail, SMSes, ringtones, direct mail, MMS, freebies, quizzes, interactive sessions, etc. It is different from above-the-line (ATL) ads which take the route of TV, radio, cinema, banners, or …

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What are Bankura Horses?

The vibrant tradition of folk art in West Bengal’s Bankura district includes a variety of clay handicrafts. The district’s most famous product is the Bankura Horse, a very stylised figure with a long neck and elongated ears, in warm terracotta colours. Artisans have used the same techniques of hollow clay moulding and firing for generations. Sizes vary from minute, palm-sized …

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What are auroras?

The beautiful patterns of green and blue lights that occur in the atmosphere of the polar region are known as auroras. Although there are several mythological stories related to auroras, in 1716, perhaps the first scientific research on auroras began in Europe. They occur in the mesosphere, which is present about 50 to 80 miles above sea level. They are …

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What are Arihants?

The term Arihanta is made up of Ari, meaning enemies, and hant, meaning destroyer. Consequently, Arihanta means destroyer of enemies. In this case the term enemies refers to passions such as anger, greed, ego, and deceit which are internal enemies, because they defile the true nature of the soul. A soul can only reach the state of Arihanta by overcoming …

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