Rumourtrage is the practice of spreading false news about a company, leading to a drop in its stock price, and followed by increased trade in its shares. This is usually done before a takeover bid. Rumourtrage is common in the corporate world and authorities have found it tough to stamp out the practice as it hinges on hearsay. It is …

When Media like Newspapers and TVs are offered packages for everything ranging from positive coverage to negative coverage of rival parties and extensive interviews with colour photos is called Paid News. All this given for a price and sometimes the purchase of thousands of copies by the candidate.

Peanut-buttering is a term used to mean spreading resources too thin, whether money or manpower, in a manner such that it does not benefit the organization. It means, unlike what it suggests – thick creamy butter – that when it is spread, everyone has to make do with what he / she gets. A tight economy has seen taxes being …

Nankeen is a loomed fabric that is still produced by hand in some parts of China, nankeen has been around for a long time and has an illustrious history when it comes to making clothing for a number of occasions. It is named after Naking, the area within China known as Silk Road for its many fine fabrics. The demand …

Work that mainly occurs in the business processes of large companies, micro work involves workers based in the third world. The work is usually simple. Companies outsources it for a small fee as it encourages new talent in developing countries.

Marketopia was created by Professor Terence Ball of Arizona State University in an article in the magazine Dissent in 2001. He formed it from marketing and utopia to identify and satirise a world in which social responsibility has been lost, all public services have been privatized and market forces rule absolutely. The quality of life experienced by those living in …

The term was first used by Theodore Levitt, an economist and editor of Harvard Business Review, who is also famous for the term ‘globalization’. Management gurus define marketing myopia as a company’s short-sighted, temporary or narrow-minded approach while marketing their product. Companies need to adapt themselves to the changing market. When a firm changes its marketing focus from customer to …

Holmes stories often begin with a bravura display of his talent for “deduction”. It is of some interest to logicians and those interested in logic to try to analyze just what Holmes is doing when he performs his deduction. Holmesian deduction appears to consist primarily of drawing inferences based on either straightforward practical principles – which are the result of …

Guerrilla advertising encompasses all forms of non-traditional methods of communication. They can be open and honest like environmentally friendly high-impact street advertising or subversive like supermarkets pumping up the smell of fresh bread at the entrance. Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume to abnormal promotional exhibits to provocative …

Foreign direct investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10 percent or more of voting stock) in an enterprise operating in an economy other than that of the investor. It is the sum of equity capital,other long-term capital, and short-term capital as shown in the balance of payments. It …