Emaar Properties, based in the United Arab Emirates, is a Public Joint Stock Company (PJSC) listed on the Dubai Financial Market. Established in 1997 with an initial paid-up capital of AED 1 bn, Emaar Properties is currently the Persian Gulf region’s largest land and real estate developer. With over 60 companies, Emaar’s activities include property investment and development, property management …

There are two methods of maintaining accounts of a business enterprise, namely cash method and accrual method. In cash method, revenues / expenses are taken into account only when hard cash has been received / paid. In accrual method of accounting, revenues are recognized the moment goods or services are provided. Both revenue and expenses are recorded, regardless of income …

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call. Jeff Howe, one of the first authors to employ the term, established that the concept of crowdsourcing depends essentially on the fact that because it is an open call to an …

The crowdfunding approach has its precedent in charity. It is inspired by crowd sourcing, that describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to support efforts by other people. Crowdfunding occurs for purposes like disaster relief, artistes seeking support from fans and political campaigns. Crowdfunding is now receiving …

It is a practice of making unsolicited telephone calls to potential clients, voters or other groups in order to drum up custom or investigation intentions. Cold calling is the process of approaching prospective customers or clients typically via telephone. The word ‘cold’ is used because the person receiving the call is not expecting a call or has not asked to …

The word ‘cashmere’ comes from an old spelling of Kashmir. Cashmere, a fibre obtained from cashmere and other goats is fine in texture, soft, light and strong. Cashmere goats produce a double fleece – a soft undercoat mingled with a coarser outer coating called guard hair. The underdown is separated from the guard hair by a process called de-hairing. The …

The theory is that a dollar should have equal purchasing power in all countries. This means the exchange rate between two countries should move over a period of time towards a rate that equalizes the price of an identical basket of goods and services in each country. The Economist chose a basket that consisted of just one good, the Big …

Establishing a brand on the market is the true art of marketing. It’s not the product being consumed, but rather the image one has of it. Building a brand is not simply giving a product a name, but also creating an experience. This means keeping in mind the contact people have with the brand. A brand is a name, but …

Bleeding Madras is a hand-spun yarn woven in India, made popular in the 1960s (most notably in S E Hinton’s book The Outsiders). Dyes that were not colorfast were used, resulting in bleeding and fading colors that gave the fabric a new, personalized look each time it was laundered. As the colors bled into the water during each wash, it …

Umbrella brands are brand names utilized by a range of different but related products. Sometimes referred to as family branding, the idea behind this type of approach is to enhance the marketability of all the products that carry the same name, thus building an increased rapport with consumers. Because of this, the manufacturer can introduce new products related to the …