The term was first used by Theodore Levitt, an economist and editor of Harvard Business Review, who is also famous for the term ‘globalization’. Management gurus define marketing myopia as a company’s short-sighted, temporary or narrow-minded approach while marketing their product. Companies need to adapt themselves to the changing market. When a firm changes its marketing focus from customer to …

Holmes stories often begin with a bravura display of his talent for “deduction”. It is of some interest to logicians and those interested in logic to try to analyze just what Holmes is doing when he performs his deduction. Holmesian deduction appears to consist primarily of drawing inferences based on either straightforward practical principles – which are the result of …

Guerrilla advertising encompasses all forms of non-traditional methods of communication. They can be open and honest like environmentally friendly high-impact street advertising or subversive like supermarkets pumping up the smell of fresh bread at the entrance. Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume to abnormal promotional exhibits to provocative …

Foreign direct investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10 percent or more of voting stock) in an enterprise operating in an economy other than that of the investor. It is the sum of equity capital,other long-term capital, and short-term capital as shown in the balance of payments. It …

Emaar Properties, based in the United Arab Emirates, is a Public Joint Stock Company (PJSC) listed on the Dubai Financial Market. Established in 1997 with an initial paid-up capital of AED 1 bn, Emaar Properties is currently the Persian Gulf region’s largest land and real estate developer. With over 60 companies, Emaar’s activities include property investment and development, property management …

There are two methods of maintaining accounts of a business enterprise, namely cash method and accrual method. In cash method, revenues / expenses are taken into account only when hard cash has been received / paid. In accrual method of accounting, revenues are recognized the moment goods or services are provided. Both revenue and expenses are recorded, regardless of income …

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call. Jeff Howe, one of the first authors to employ the term, established that the concept of crowdsourcing depends essentially on the fact that because it is an open call to an …

The crowdfunding approach has its precedent in charity. It is inspired by crowd sourcing, that describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to support efforts by other people. Crowdfunding occurs for purposes like disaster relief, artistes seeking support from fans and political campaigns. Crowdfunding is now receiving …

It is a practice of making unsolicited telephone calls to potential clients, voters or other groups in order to drum up custom or investigation intentions. Cold calling is the process of approaching prospective customers or clients typically via telephone. The word ‘cold’ is used because the person receiving the call is not expecting a call or has not asked to …

The word ‘cashmere’ comes from an old spelling of Kashmir. Cashmere, a fibre obtained from cashmere and other goats is fine in texture, soft, light and strong. Cashmere goats produce a double fleece – a soft undercoat mingled with a coarser outer coating called guard hair. The underdown is separated from the guard hair by a process called de-hairing. The …