Morning Glory — Morning glory is a common name for over 1,000 species of flowering plants in the family Convolvulaceae.
As the name implies, morning glory flowers, which are funnel-shaped, open in the morning, allowing them to be pollinated by hummingbirds, butterflies, bees, and other daytime insects and birds as well as Hawkmoth at dusk for longer blooming variants.
The flower typically lasts for a single morning and dies in the afternoon. New flowers bloom each day. The flowers usually start to fade a couple of hours before the petals start showing visible curling. They prefer full sun throughout the day and mesic soils.
In cultivation, most are treated as perennial plants in tropical areas and as annual plants in colder climates, but some species tolerate winter cold. Morning glories are a close relative of Moon flowers which open at night to be pollinated by moths.