Coral bleaching is a phenomenon in which corals lose their distinctive colour because they expel the onecelled organisms which live with them in a symbiotic relationship. If a coral is fully bleached, it will turn entirely white, and die unless the stress on the coral is reduced, allowing the symbiotic organisms to return to the coral. Worldwide, coral bleaching began …
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What is benthic zone?
The benthic zone is the ecological region at the lowest level of a body of water such as an ocean or a lake, including the sediment surface and some sub-surface layers. Organisms living in this zone are called benthos. They generally live in close relationship with the substrate bottom; many such organisms are permanently attached to the bottom. The superficial …
Read More »What are BTL advertisements?
Below-the-line (BTL) ads refer to a marketing technique in which nonconventional, non-media route is taken to promote a product or service. Usually, it has a limited target group. It includes promoting through e-mail, SMSes, ringtones, direct mail, MMS, freebies, quizzes, interactive sessions, etc. It is different from above-the-line (ATL) ads which take the route of TV, radio, cinema, banners, or …
Read More »Teesta Setalvad
Teesta Setalvad — Journalist-activist Teesta Setalvad won the Nuremberg International Human Rights Award 2003, and a thumping victory over hostile witness Zahira Sheikh in the Best Bakery case. She’s yet another example of those who’ll stick out their neck and challenge the system, making her an icon for the youth. We have a glorious past. Preserve it. We have grown …
Read More »Why should we wash our hands before meals?
We should wash our hands before meals as a protection against infections. We live in a world full of germs (micro-organisms or microbes) and those, which are dangerous to us, prefer to live and multiply in organic material. So it is wise to remove as many as possible before coming into contact with food, which provides an ideal breeding ground. …
Read More »Ratnadeep Adivrekar
Ratnadeep Adivrekar — Ratnadeep Gopal Adivrerkar (born November 13, 1974, Mumbai) is a contemporary artist from India. Born in 1974, he is the son of famous artist Gopal S. Adivrekar. He received his BFA in painting with first class from the Sir J. J. School of Art in Mumbai. He has had several important solo exhibitions Like “Memoirs of the …
Read More »Ramesh Ramanathan
Ramesh Ramanathan — Bangalorean Ramesh Ramanathan followed his heart from NY to Bangalore. He left a successful career heading a $100 million business at Citibank in New York and later in London as Managing Director and European Head of Corporate Derivatives, returned to his hometown and started an NGO, Janaagraha. Never give up on hard work I live by the …
Read More »Pernessa Seele
Pernessa Seele — Pernessa C. Seele was born on 15 Oct 1954. She is an immunologist and the CEO and founder of Balm in Gilead, Inc., a religious-based organization that provides support to people with AIDS and their families, as well as working for prevention of HIV and AIDS. In 1989 she initiated the Harlem Week of Prayer, with 50 …
Read More »Why are viruses at the borderline of living and non-living things?
A virus has a very simple composition. It has a protein sheath inside which there is a strand of DNA. A virus shows some properties akin to living organisms. However, unlike other organisms, they show some properties that are akin to non-living things. They can undergo crystallization and in that form, survive for billions of years. They can survive very …
Read More »Ludwig Wittgenstein
Ludwig Wittgenstein — Biography Born: 26 April 1889 in Vienna, Austria 1912: Moves to Cambridge to study with Bertrand Russell 1918: Completes the Tractatus during active service in World War I 1920: Works first as a schoolteacher, then as a gardener 1929: Returns to Cambridge as a lecturer and begun work on Philosophical Investigations Died: 29 April 1951 in Cambridge, England If You Would Like To …
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